CREATING SPACES YOU DESIRE
HILLCREST DESIGNS
2019
Where It All Began
In 2019, Ajay Bellani planted the first seeds of what would become Hillcrest Designs. Starting as a small creative unit within ARS Interiors, his goal was simple — to craft spaces that resonated with the people who lived and worked in them.
With nothing more than a desk, a vision board, and an eye for balance and beauty, the journey quietly began.
Now & Beyond
Where We’re Headed
What began as a quiet spark has grown into a thriving design firm known for its personalized approach and timeless aesthetic. Today, Hillcrest Designs takes on residential and commercial projects across India, delivering spaces that feel curated, lived-in, and deeply personal.
Under Ajay Bellani’s vision, our team continues to evolve — blending modern design sensibilities with rooted functionality. As we look ahead, we remain committed to creating spaces that don’t just look good, but feel right.
Where Vision Becomes Space.
Design is not just about what you see — it's about how you feel in a space. At Hillcrest, we create places that feel like home, even before the furniture arrives.
Born in New Delhi India
APRIL 23, 2019
Hillcrest Designs began as a vision — a dream to craft spaces that are not only beautiful, but deeply personal. Founded by Ajay Bellani, the journey started as a small design division within ARS Interiors, where we focused on select bespoke projects that needed an extra touch of creativity and customization.
As the projects grew in scale and ambition, so did the passion behind them. What was once a quiet corner within ARS quickly evolved into a distinct identity of its own — and thus, Hillcrest Designs was born.
With a focus on modern elegance, functional aesthetics, and a deep respect for each client’s story, Hillcrest Designs soon found its own voice in the world of interiors. From urban homes and luxury apartments to boutique offices and experiential spaces, our portfolio reflects a diverse range of projects bound by one common thread: thoughtful, intentional design.
Today, Hillcrest Designs stands as a full-service interior design firm, driven by a commitment to detail, authenticity, and innovation. Under Ajay’s leadership, we continue to shape spaces that feel lived-in, loved, and uniquely "you."
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